Emotions come first, meaning comes later.

Deniz Tortoshi is an expert in visual communication with many years of professional experience in marketing, media, product and UI/IX design.

After studying at the Rochester Institute of Technology (RIT), where he graduated in 2012 in Applied Arts and Sciences with a major on multimedia and visual communication, he worked in various design disciplines until 2015. In doing so, he opened up new fields and specialized in his core competencies brand and strategy, brand identity, composition, typography, balance, user experience, interfaces and interaction.

In 2015 Deniz Tortoshi  founded the full-service  digital creative agency Rolling Rabbits for digital products in Pristina. In 2018 Deniz Tortoshi Co-Founded Justt in the role of CDO/CXO (Chief Design & Experience Officer) where he designed the brand and product experience from A-Z. In recent years Deniz Tortoshi and his team have developed digital solutions for local and well-known global companies. His customers include companies such as Haufe-Umantis, T-Mobile, Daimler, Marc Cain, Bystronic as well as institutions such as Unicef Innovations Lab and public institutions such as the Prishtina Municipality (designing the branding & identity and the brand strategy for the city's communication for local and tourists), and more.

Deniz’s design philosophy follows four core principles: structure, function, emotion and aesthetics. His work is inspired by human interaction and guided by the analysis of digital products and worlds of experience. At its core is the extraction of behaviours and experiences and their transformation into a next generation digital product: user centric, intelligent, emotional and beautiful. 

Currently living in 🇨🇭Switzerland. Leading the User Experience transformation and Human Machine Interaction at Bystronic.

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